{"id":10007,"date":"2022-10-28T17:20:56","date_gmt":"2022-10-28T15:20:56","guid":{"rendered":"https:\/\/www.mobilityinstitute.es\/content\/car-as-a-service-de-los-desafios-a-las-oportunidades\/"},"modified":"2022-10-28T18:01:48","modified_gmt":"2022-10-28T16:01:48","slug":"car-as-a-service-de-los-desafios-a-las-oportunidades","status":"publish","type":"avada_portfolio","link":"https:\/\/www.mobilityinstitute.es\/ca\/content\/car-as-a-service-de-los-desafios-a-las-oportunidades\/","title":{"rendered":"Car as a Service: de los desaf\u00edos a las oportunidades"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_3_4 3_4 fusion-three-fourth fusion-column-first\" style=\"width:75%;width:calc(75% - ( ( 4% ) * 0.75 ) );margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_3 1_3 fusion-one-third fusion-column-first\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none document_image\"><img decoding=\"async\" width=\"368\" height=\"322\" title=\"CAAS_image\" src=\"https:\/\/www.mobilityinstitute.es\/wp-content\/uploads\/2022\/10\/www.mobilityinstitute.es-caas-image.jpg\" data-orig-src=\"https:\/\/www.mobilityinstitute.es\/wp-content\/uploads\/2022\/10\/www.mobilityinstitute.es-caas-image.jpg\" alt class=\"lazyload img-responsive wp-image-10002\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27368%27%20height%3D%27322%27%20viewBox%3D%270%200%20368%20322%27%3E%3Crect%20width%3D%27368%27%20height%3D%27322%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.mobilityinstitute.es\/wp-content\/uploads\/2022\/10\/www.mobilityinstitute.es-caas-image-200x175.jpg 200w, https:\/\/www.mobilityinstitute.es\/wp-content\/uploads\/2022\/10\/www.mobilityinstitute.es-caas-image.jpg 368w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 368px\" \/><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_2_3 2_3 fusion-two-third fusion-column-last\" style=\"width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:800px) {.fusion-title.fusion-title-1{margin-top:!important;margin-bottom:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two document_title\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;\"><h2 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:15;--minFontSize:25pt;line-height:1.5;\">Car as a Service: de los desaf\u00edos a las oportunidades<\/h2><\/div><style type=\"text\/css\">@media only screen and (max-width:800px) {.fusion-title.fusion-title-2{margin-top:0px!important;margin-bottom:!important;}}<\/style><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three document_subtitle\" style=\"margin-top:0px;margin-right:0px;margin-bottom:31px;margin-left:0px;\"><h3 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:15;--minFontSize:16pt;line-height:1.5;\">Monografia<\/h3><\/div><div class=\"fusion-text fusion-text-1 document_details\"><p><strong>Categoria:<\/strong> Monografies<\/p>\n<\/div><div class=\"fusion-text fusion-text-2 document_details\"><p><strong>Publicat:<\/strong> 27\/10\/2022<\/p>\n<\/div><div class=\"fusion-text fusion-text-3 document_details\"><p><strong>P\u00e0gines:<\/strong> 29<\/p>\n<\/div><div class=\"fusion-text fusion-text-4 document_details\"><p><strong>Format:<\/strong> PDF<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><div class=\"fusion-tabs fusion-tabs-1 classic document_summary horizontal-tabs icon-position-left mobile-mode-accordion\"><style type=\"text\/css\">.fusion-tabs.fusion-tabs-1 .nav-tabs li a.tab-link{border-top-color:#ebeaea;background-color:#ebeaea;}.fusion-tabs.fusion-tabs-1 .nav-tabs{background-color:#ffffff;}.fusion-tabs.fusion-tabs-1 .nav-tabs li.active a.tab-link,.fusion-tabs.fusion-tabs-1 .nav-tabs li.active a.tab-link:hover,.fusion-tabs.fusion-tabs-1 .nav-tabs li.active a.tab-link:focus{border-right-color:#ffffff;}.fusion-tabs.fusion-tabs-1.classic .nav-tabs > li.active .tab-link, .fusion-tabs.fusion-tabs-1.classic .nav-tabs > li.active .tab-link:hover { border-color: #00c32e;}.fusion-tabs.fusion-tabs-1 .nav-tabs li.active a.tab-link,.fusion-tabs.fusion-tabs-1 .nav-tabs li.active a.tab-link:hover,.fusion-tabs.fusion-tabs-1 .nav-tabs li.active a.tab-link:focus{background-color:#ffffff;}.fusion-tabs.fusion-tabs-1 .nav-tabs li a:hover{background-color:#ffffff;border-top-color:#ffffff;}.fusion-tabs.fusion-tabs-1 .tab-pane{background-color:#ffffff;}.fusion-tabs.fusion-tabs-1 .nav,.fusion-tabs.fusion-tabs-1 .nav-tabs,.fusion-tabs.fusion-tabs-1 .tab-content .tab-pane{border-color:#ebeaea;}<\/style><div class=\"nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-a9a65d259a29df088cd\" aria-selected=\"true\" id=\"fusion-tab-resum\" href=\"#tab-a9a65d259a29df088cd\"><h4 class=\"fusion-tab-heading\">Resum<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-content\"><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-a9a65d259a29df088cd\" aria-selected=\"true\" id=\"mobile-fusion-tab-resum\" href=\"#tab-a9a65d259a29df088cd\"><h4 class=\"fusion-tab-heading\">Resum<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix in active\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-resum\" id=\"tab-a9a65d259a29df088cd\"><p>La transformaci\u00f3 digital, l&#8217;economia col\u00b7laborativa, l&#8217;impuls a la sostenibilitat i el canvi en el comportament de les persones est\u00e0 afectant directament les principals ind\u00fastries: <strong>s&#8217;ha passat de pagar per un producte<\/strong> (el producte \u00e9s el negoci) <strong>a pagar una tarifa per fer-ne \u00fas d&#8217;aquest nom\u00e9s quan es necessiti,<\/strong> i de manera personalitzada (el servei \u00e9s el negoci).<\/p>\n<p><strong>La ind\u00fastria automobil\u00edstica tamb\u00e9 est\u00e0 experimentant una transformaci\u00f3 profunda <\/strong>en aquest sentit. Comprar, el r\u00e8nting o el l\u00edsing han estat, tradicionalment, les opcions disponibles per disposar d&#8217;un vehicle de manera temporal o permanent. No obstant aix\u00f2, en els \u00faltims anys, i amb <strong>l&#8217;auge dels models de <em>sharing<\/em> i subscripci\u00f3,<\/strong> aquesta tend\u00e8ncia ha evolucionat fins a permetre moltes m\u00e9s alternatives d&#8217;acc\u00e9s a un vehicle, segons les necessitats de cada usuari.<\/p>\n<p>Aquest estudi reflexiona sobre un <strong>possible canvi de paradigma en la propietat dels vehicles,<\/strong> que implicaria que la ind\u00fastria automobil\u00edstica i els sectors adjacents repensessin el seu model de negoci en funci\u00f3 de les noves necessitats dels consumidors. <strong>Per al client, cada vegada ser\u00e0 menys important tenir un cotxe en propietat, i m\u00e9s el poder utilitzar-lo quan i com ho necessiti.<\/strong><\/p>\n<p>L&#8217;informe defineix el Car as a Service (CaaS), realitza una radiografia del sector i analitza l&#8217;impacte en tots els negocis implicats. A m\u00e9s, inclou <strong>reflexions estrat\u00e8giques de representants de l&#8217;Asociaci\u00f3n Espa\u00f1ola de Renting de Veh\u00edculos, Grupo Europcar, Zity i Ganvam.<\/strong><\/p>\n<p style=\"text-align: right;\"><em>El Mobility Insight &#8220;Car as a Service: de los desaf\u00edos a las oportunidades&#8221;<br \/>\nha estat elaborat en col\u00b7laboraci\u00f3 amb la consultora Improva.<\/em><\/p>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-last box\" style=\"width:25%;width:calc(25% - ( ( 4% ) * 0.25 ) );margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 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