{"id":6256,"date":"2020-06-15T10:19:08","date_gmt":"2020-06-15T08:19:08","guid":{"rendered":"https:\/\/www.mobilityinstitute.es\/content\/la-revolucion-de-los-datos-en-la-movilidad\/"},"modified":"2020-09-09T10:19:48","modified_gmt":"2020-09-09T08:19:48","slug":"la-revolucion-de-los-datos-en-la-movilidad","status":"publish","type":"avada_portfolio","link":"https:\/\/www.mobilityinstitute.es\/ca\/content\/la-revolucion-de-los-datos-en-la-movilidad\/","title":{"rendered":"La revoluci\u00f3n de los datos en la Movilidad"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_3_4 3_4 fusion-three-fourth fusion-column-first\" style=\"--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-bg-size:cover;width:75%;width:calc(75% - ( ( 4% ) * 0.75 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_3 1_3 fusion-one-third fusion-column-first\" style=\"--awb-bg-size:cover;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none document_image\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/www.mobilityinstitute.es\/wp-content\/uploads\/2020\/06\/www.mobilityinstitute.es-la-revolucion-de-los-datos-en-la-movilidad-thumb-1-280x200.jpg\" alt class=\"lazyload img-responsive\"\/><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_2_3 2_3 fusion-two-third fusion-column-last\" style=\"--awb-bg-size:cover;width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two document_title\" style=\"--awb-margin-bottom:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:0px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:15;--minFontSize:15;line-height:1.5;\">La revoluci\u00f3n de los datos en la Movilidad<\/h2><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three document_subtitle\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:15;--minFontSize:15;line-height:1.5;\">Monograf\u00eda<\/h3><\/div><div class=\"fusion-text fusion-text-1 document_details\"><p><strong>Categor\u00eda:<\/strong> Monograf\u00edas<\/p>\n<\/div><div class=\"fusion-text fusion-text-2 document_details\"><p><strong>Publicado:<\/strong> 15\/06\/2020<\/p>\n<\/div><div class=\"fusion-text fusion-text-3 document_details\"><p><strong>P\u00e1ginas:<\/strong> 44<\/p>\n<\/div><div class=\"fusion-text fusion-text-4 document_details\"><p><strong>Formato:<\/strong> PDF<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><div class=\"fusion-tabs fusion-tabs-1 classic nav-is-justified awb-tabs-transition awb-tabs-transition-fade document_summary horizontal-tabs icon-position-left mobile-mode-accordion\" style=\"--awb-title-border-radius-top-left:0px;--awb-title-border-radius-top-right:0px;--awb-title-border-radius-bottom-right:0px;--awb-title-border-radius-bottom-left:0px;--awb-inactive-color:#ebeaea;--awb-background-color:#ffffff;--awb-border-color:#ebeaea;--awb-active-border-color:#00c32e;--awb-active-border-size:3px;--awb-transition-speed:300ms;--awb-border-size:1px;\"><div class=\"nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\" aria-orientation=\"horizontal\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-2409a285631a86cefde\" aria-selected=\"true\" tabindex=\"0\" id=\"fusion-tab-2409a285631a86cefde\" href=\"#tab-2409a285631a86cefde\"><h4 class=\"fusion-tab-heading\">Resumen<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-content\"><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs nav-justified\" role=\"tablist\" aria-orientation=\"horizontal\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-2409a285631a86cefde\" aria-selected=\"true\" tabindex=\"0\" id=\"mobile-fusion-tab-2409a285631a86cefde\" href=\"#tab-2409a285631a86cefde\"><h4 class=\"fusion-tab-heading\">Resumen<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix in active\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-2409a285631a86cefde\" id=\"tab-2409a285631a86cefde\"><div class=\"awb-tab-pane-inner\"><p>\u00c9s coneguda la cita de Tom Goodwin en TechCrunch el 2015: &#8220;Uber, la companyia de taxis m\u00e9s gran de m\u00f3n, no posseeix vehicles. Facebook, el propietari de mitjans m\u00e9s popular del m\u00f3n, no crea contingut. Alibaba, el minorista m\u00e9s valu\u00f3s, no t\u00e9 inventari. I Airbnb, el prove\u00efdor d&#8217;allotjaments m\u00e9s gran de m\u00f3n, no posseeix b\u00e9ns immobles. Quelcom interessant est\u00e0 passant &#8220;.<\/p>\n<p>Els <strong>milions de dades<\/strong> que posseeixen i gestionen aquestes empreses <strong>s\u00f3n el seu principal valor<\/strong>. No obstant, una empresa <strong>no necessita ser 100% tecnol\u00f2gica per poder capitalitzar les dades<\/strong>. La democratitzaci\u00f3 de tecnologies com big data analytics o machine learning permeten a empreses de qualsevol mida i sector gestionar la implementaci\u00f3 i gesti\u00f3 de sistemes complexos relacionats amb les dades.<\/p>\n<p>En <strong>l&#8217;ecosistema de la mobilitat<\/strong>, les pr\u00f2pies infraestructures, vehicles, dispositius m\u00f2bils i wearables s\u00f3n capa\u00e7os de captar i compartir grans volums de dades. En aquest sentit, aspectes com entendre quin \u00e9s el millor moment per impactar als seus clients o com captar la dada clau en el moment prec\u00eds i adequat al llarg del customer journey del client s\u00f3n essencials per desenvolupar una <strong>estrat\u00e8gia efectiva de capitalitzaci\u00f3 d&#8217;aquestes dades<\/strong>.<\/p>\n<p>Aquest nou estudi de Mobility Insights, &#8220;La revoluci\u00f3n de los datos\u201d aborda els avantatges i algunes bones pr\u00e0ctiques d\u2019una bona gesti\u00f3 de les dades. Addicionalment, s&#8217;analitzen exemples de diferents iniciatives o casos d&#8217;\u00fas que poden ser oportunitats de negoci en l\u2019\u00e0mbir de la mobilitat.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-last box\" style=\"--awb-bg-size:cover;width:25%;width:calc(25% - ( ( 4% ) * 0.25 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-5 document_price\"><p><b>Precio asociados: <\/b>Gratuito<\/p>\n<\/div><div class=\"fusion-text fusion-text-6 cnt_login_form\"><div class=\"fusion-login-box fusion-login-box-1 fusion-login-box-login fusion-login-align-center fusion-login-field-layout-stacked\" 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