{"id":12059,"date":"2024-11-25T00:05:24","date_gmt":"2024-11-24T23:05:24","guid":{"rendered":"https:\/\/www.mobilityinstitute.es\/mobility-talks-sesion-especial-en-global-mobility-call-promoviendo-espacios-urbanos-activos-saludables-e-inclusivos-noviembre-2023\/"},"modified":"2024-11-25T00:35:53","modified_gmt":"2024-11-24T23:35:53","slug":"gmc-promovent-novembre-2024","status":"publish","type":"page","link":"https:\/\/www.mobilityinstitute.es\/ca\/gmc-promovent-novembre-2024\/","title":{"rendered":"Mobility Talks (sessi\u00f3 especial al Global Mobility Call): \u00abPromovent espais urbans actius, saludables i inclusius\u00bb (Novembre 2024)"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\" style=\"text-transform:none;\"><p>El dimarts 19 de novembre del 2024, el Mobility Institute va organitzar una sessi\u00f3 especial dels Mobility Institute Talks en el marc del <strong>Global Mobility Call, esdeveniment de refer\u00e8ncia a nivell internacional sobre mobilitat sostenible,<\/strong> celebrat a IFEMA Madrid. La sessi\u00f3, titulada <strong>\u00abPromovent espais urbans actius, saludables i inclusius\u00bb<\/strong>, va tractar un tema central en la mobilitat: la participaci\u00f3 ciutadana com a motor per a una mobilitat m\u00e9s inclusiva i adaptada a les necessitats reals.<\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"border-color:#ffffff;border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-2\" style=\"text-transform:none;\"><p>L&#8217;objectiu de la sessi\u00f3 va ser compartir experi\u00e8ncies pr\u00e0ctiques, exemples de projectes i millors pr\u00e0ctiques per incorporar efectivament la veu dels usuaris a la planificaci\u00f3 de la mobilitat. Amb aquest objectiu, es va organitzar una taula rodona amb la participaci\u00f3 de <strong>Maite P\u00e9rez<\/strong> (AMB), <strong>Juan Ortiz<\/strong> (CTAZ), <strong>Joaquim Balsera<\/strong> (TMB) i <strong>Javier Burrieza<\/strong> (Nommon). El debat va estar moderat per <strong>Jordi Casas,<\/strong> coordinador del Mobility Institute.<\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"border-color:#ffffff;border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"border-color:#ffffff;border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"border-color:#ffffff;border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"800\" height=\"480\" title=\"GMC2024_ENTRADA\" src=\"https:\/\/www.mobilityinstitute.es\/wp-content\/uploads\/2024\/11\/www.mobilityinstitute.es-gmc2024-entrada.jpg\" data-orig-src=\"https:\/\/www.mobilityinstitute.es\/wp-content\/uploads\/2024\/11\/www.mobilityinstitute.es-gmc2024-entrada.jpg\" alt class=\"lazyload img-responsive wp-image-12025\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27480%27%20viewBox%3D%270%200%20800%20480%27%3E%3Crect%20width%3D%27800%27%20height%3D%27480%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.mobilityinstitute.es\/wp-content\/uploads\/2024\/11\/www.mobilityinstitute.es-gmc2024-entrada-200x120.jpg 200w, https:\/\/www.mobilityinstitute.es\/wp-content\/uploads\/2024\/11\/www.mobilityinstitute.es-gmc2024-entrada-400x240.jpg 400w, https:\/\/www.mobilityinstitute.es\/wp-content\/uploads\/2024\/11\/www.mobilityinstitute.es-gmc2024-entrada-600x360.jpg 600w, https:\/\/www.mobilityinstitute.es\/wp-content\/uploads\/2024\/11\/www.mobilityinstitute.es-gmc2024-entrada.jpg 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 600px\" \/><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-3\"><p>Tot seguit, un resum de les intervencions de tots els participants a l&#8217;esdeveniment.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;border-width: 1px 1px 1px 1px;border-color:#000000;border-style:solid;padding: 0px 0px 0px 0px;\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:4px;margin-bottom:4px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"border-color:#ffffff;border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-4\" style=\"text-transform:none;\"><h3 style=\"padding-left: 40px;\">Taula rodona<\/h3>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_5 1_5 fusion-one-fifth fusion-column-first\" style=\"width:20%;width:calc(20% - ( ( 4% ) * 0.2 ) );margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-image: linear-gradient(180deg, #ffffff 0%,#ffffff 100%);background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;background-color:#ffffff;padding: 0px 0px 0px 0px;\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:5px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"border-color:var(--awb-color1);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"200\" height=\"200\" title=\"JordiCasas200\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27200%27%20height%3D%27200%27%20viewBox%3D%270%200%20200%20200%27%3E%3Crect%20width%3D%27200%27%20height%3D%27200%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.mobilityinstitute.es\/wp-content\/uploads\/2024\/11\/www.mobilityinstitute.es-jordicasas200.jpg\" alt class=\"lazyload img-responsive wp-image-12046\"\/><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_4_5 4_5 fusion-four-fifth fusion-column-last\" style=\"width:80%;width:calc(80% - ( ( 4% ) * 0.8 ) );margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:5px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"border-color:#ffffff;border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-5\" style=\"text-transform:none;\"><ul>\n<li><em>En la seva intervenci\u00f3 inicial, <strong>Jordi Casas, coordinador del Mobility Institute,<\/strong> va assenyalar que &#8220;la participaci\u00f3 ciutadana no \u00e9s nom\u00e9s un element addicional en la planificaci\u00f3 de la mobilitat o el desenvolupament de nous serveis de mobilitat; \u00e9s un pilar clau per garantir que qualsevol nova iniciativa reflecteixi les necessitats de tots els sectors de la societat. Quan involucrem les persones, obtenim idees valuoses i constru\u00efm un sentit de pertinen\u00e7a que augmenta l&#8217;\u00e8xit i la sostenibilitat dels projectes&#8221;.<\/em><\/li>\n<\/ul>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator\" style=\"margin-left: auto;margin-right: auto;width:100%;max-width:80%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:#8bc34a;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion_builder_column_inner_4_5 4_5 fusion-four-fifth fusion-column-first\" style=\"width:80%;width:calc(80% - ( ( 4% ) * 0.8 ) );margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:5px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"border-color:#ffffff;border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-6\" style=\"text-transform:none;\"><ul>\n<li><em><strong>Maite P\u00e9rez, responsable del servei de Planificaci\u00f3 de la Mobilitat Sostenible de l&#8217;\u00c0rea Metropolitana de Barcelona (AMB),<\/strong> va assenyalar que el principal repte \u00e9s &#8220;aconseguir incorporar les necessitats d&#8217;una societat cada vegada m\u00e9s diversa&#8221;. Amb aquest objectiu, AMB disposa d&#8217;una &#8220;plataforma de participaci\u00f3 ciutadana virtual com a complement a les sessions de participaci\u00f3 presencials que hem desenvolupat en els 36 municipis metropolitans&#8221;. Una altra acci\u00f3 destacada en aquest sentit \u00e9s <a href=\"https:\/\/ambvosaltres.wesolve.app\/account\/login\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">AMB Vosaltres!<\/span><\/a>, &#8220;un canal \/ comunitat en l\u00ednia llan\u00e7at espec\u00edficament per fomentar la participaci\u00f3 de les dones en temes de mobilitat i per recaptar informaci\u00f3 espec\u00edfica sobre la seva experi\u00e8ncia d&#8217;usuari i les seves necessitats&#8221;.<\/em><\/li>\n<\/ul>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion_builder_column_inner_1_5 1_5 fusion-one-fifth fusion-column-last\" style=\"width:20%;width:calc(20% - ( ( 4% ) * 0.2 ) );margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"border-color:#ffffff;border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"200\" height=\"200\" title=\"MaitePerez200\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27200%27%20height%3D%27200%27%20viewBox%3D%270%200%20200%20200%27%3E%3Crect%20width%3D%27200%27%20height%3D%27200%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.mobilityinstitute.es\/wp-content\/uploads\/2024\/11\/www.mobilityinstitute.es-maiteperez200.jpg\" alt class=\"lazyload img-responsive wp-image-12022\"\/><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator\" style=\"margin-left: auto;margin-right: auto;width:100%;max-width:80%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:#8bc34a;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-4 fusion_builder_column_inner_1_5 1_5 fusion-one-fifth fusion-column-first\" style=\"width:20%;width:calc(20% - ( ( 4% ) * 0.2 ) );margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-image: linear-gradient(180deg, #ffffff 0%,#ffffff 100%);background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;background-color:#ffffff;padding: 0px 0px 0px 0px;\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:5px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"border-color:var(--awb-color1);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><img decoding=\"async\" width=\"200\" height=\"200\" title=\"JuanOrtiz200\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27200%27%20height%3D%27200%27%20viewBox%3D%270%200%20200%20200%27%3E%3Crect%20width%3D%27200%27%20height%3D%27200%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.mobilityinstitute.es\/wp-content\/uploads\/2024\/11\/www.mobilityinstitute.es-juanortiz200.jpg\" alt class=\"lazyload img-responsive wp-image-12049\"\/><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-5 fusion_builder_column_inner_4_5 4_5 fusion-four-fifth fusion-column-last\" style=\"width:80%;width:calc(80% - ( ( 4% ) * 0.8 ) );margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:5px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"border-color:#ffffff;border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-7\" style=\"text-transform:none;\"><ul>\n<li><em><strong>Juan Ortiz, CEO del Consorci de Transports de l&#8217;\u00c0rea de Saragossa (CTAZ),<\/strong> va indicar que el repte principal \u00e9s &#8220;fomentar debats informats i ser capa\u00e7os de ponderar el pes i la import\u00e0ncia de les idees fonamentades, enfront d&#8217;aquelles que s\u00f3n nom\u00e9s soroll&#8221;. Per aquesta ra\u00f3, va assenyalar la necessitat de &#8220;obrir els processos participatius a col\u00b7lectius o grups menys representats habitualment, intentant evitar que el debat estigui sempre monopolitzat pels mateixos actors&#8221;. A m\u00e9s, va voler posar en valor &#8220;l&#8217;esfor\u00e7 realitzat pel CTAZ per incorporar la veu de l&#8217;usuari en els processos de planificaci\u00f3, millora i creaci\u00f3 de nous serveis&#8221;. Un bon exemple \u00e9s l&#8217;elaboraci\u00f3 del nou mapa concessional de l&#8217;\u00c0rea de Saragossa, en el qual l&#8217;opini\u00f3 de ciutadans ha estat clau per definir les noves concessions del servei d&#8217;autob\u00fas metropolit\u00e0.<\/em><\/li>\n<\/ul>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator\" style=\"margin-left: auto;margin-right: auto;width:100%;max-width:80%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:#8bc34a;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-6 fusion_builder_column_inner_4_5 4_5 fusion-four-fifth fusion-column-first\" style=\"width:80%;width:calc(80% - ( ( 4% ) * 0.8 ) );margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:5px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"border-color:#ffffff;border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-8\" style=\"text-transform:none;\"><ul>\n<li><em><strong>Joaquim Balsera, director de M\u00e0rqueting i Negocis Corporatius de Transports Metropolitans de Barcelona (TMB),<\/strong> va recordar que &#8220;ja fa molts anys que TMB va assumir que hav\u00edem d&#8217;entendre millor els nostres usuaris per poder oferir-los uns serveis de mobilitat m\u00e9s adaptats a les seves necessitats reals. Aix\u00ed, realitzem mapes d&#8217;experi\u00e8ncia de client, que identifiquen l&#8217;experi\u00e8ncia en cada etapa de l&#8217;\u00fas dels nostres serveis de mobilitat (de la compra del t\u00edtol de transport a l&#8217;espera a la parada o el viatge). Aquesta an\u00e0lisi ha estat especialment intensa en la concepci\u00f3 i desplegament del servei de bicicleta metropolitana AMBici, per garantir que fos un servei complementari a la xarxa de transport p\u00fablic i facilit\u00e9s la primera\/\u00faltima milla&#8221;.<\/em><\/li>\n<\/ul>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-7 fusion_builder_column_inner_1_5 1_5 fusion-one-fifth fusion-column-last\" style=\"width:20%;width:calc(20% - ( ( 4% ) * 0.2 ) );margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"border-color:#ffffff;border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none\"><img decoding=\"async\" width=\"200\" height=\"200\" title=\"JoaquimBalsera200\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27200%27%20height%3D%27200%27%20viewBox%3D%270%200%20200%20200%27%3E%3Crect%20width%3D%27200%27%20height%3D%27200%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.mobilityinstitute.es\/wp-content\/uploads\/2024\/11\/www.mobilityinstitute.es-joaquimbalsera200.jpg\" alt class=\"lazyload img-responsive wp-image-12043\"\/><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator\" style=\"margin-left: auto;margin-right: auto;width:100%;max-width:80%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:#8bc34a;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-8 fusion_builder_column_inner_1_5 1_5 fusion-one-fifth fusion-column-first\" style=\"width:20%;width:calc(20% - ( ( 4% ) * 0.2 ) );margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-image: linear-gradient(180deg, #ffffff 0%,#ffffff 100%);background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;background-color:#ffffff;padding: 0px 0px 0px 0px;\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"border-color:#ffffff;border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-6 hover-type-none\"><img decoding=\"async\" width=\"200\" height=\"200\" title=\"JavierBurrieza200\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27200%27%20height%3D%27200%27%20viewBox%3D%270%200%20200%20200%27%3E%3Crect%20width%3D%27200%27%20height%3D%27200%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.mobilityinstitute.es\/wp-content\/uploads\/2024\/11\/www.mobilityinstitute.es-javierburrieza200.jpg\" alt class=\"lazyload img-responsive wp-image-12040\"\/><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-9 fusion_builder_column_inner_4_5 4_5 fusion-four-fifth fusion-column-last\" style=\"width:80%;width:calc(80% - ( ( 4% ) * 0.8 ) );margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:5px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"border-color:#ffffff;border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-9\" style=\"text-transform:none;\"><ul>\n<li><em><strong>Javier Burrieza, enginyer de Desenvolupament de Negoci de Nommon,<\/strong> va comentar que \u201ca partir de l&#8217;anal\u00edtica de dades generem informaci\u00f3 per contribuir a debats m\u00e9s informats i focalitzats, descartant els temes allunyats de la realitat\u201d. Com a cas d&#8217;\u00e8xit, va recordar la col\u00b7laboraci\u00f3 amb l&#8217;Ajuntament de Madrid en l&#8217;arribada a Espanya d&#8217;operadors de micromobilitat i patinets: &#8220;Mitjan\u00e7ant eines de simulaci\u00f3 vam representar escenaris i alternatives en temps real, que canalitzessin el debat en representacions reals de les millors situacions&#8221;. Respecte als reptes de la participaci\u00f3 ciutadana va assenyalar &#8220;aconseguir informaci\u00f3 de tot tipus d&#8217;usuaris i totes les capes de la poblaci\u00f3, per la qual cosa cal combinar m\u00faltiples inputs \u2015\u00e9s impossible obtenir-los d&#8217;una \u00fanica font\u2015 i aprofitar el potencial d&#8217;eines com la IA generativa&#8221;.<\/em><\/li>\n<\/ul>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:15px;width:100%;max-width:80%;\"><\/div><div class=\"fusion-text fusion-text-10\" style=\"text-transform:none;\"><div class=\"fusion-text fusion-text-10\">\n<p>Selecci\u00f3 d&#8217;imatges de la trobada:<\/p>\n<\/div>\n<\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:15px;width:100%;max-width:80%;\"><\/div><style type=\"text\/css\">.fusion-gallery-1 .fusion-gallery-image 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0px;}<\/style><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":315,"featured_media":0,"parent":0,"menu_order":36,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yst_prominent_words":[258,491,97,273,2717],"class_list":["post-12059","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.mobilityinstitute.es\/ca\/wp-json\/wp\/v2\/pages\/12059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mobilityinstitute.es\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mobilityinstitute.es\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mobilityinstitute.es\/ca\/wp-json\/wp\/v2\/users\/315"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mobilityinstitute.es\/ca\/wp-json\/wp\/v2\/comments?post=12059"}],"version-history":[{"count":5,"href":"https:\/\/www.mobilityinstitute.es\/ca\/wp-json\/wp\/v2\/pages\/12059\/revisions"}],"predecessor-version":[{"id":12065,"href":"https:\/\/www.mobilityinstitute.es\/ca\/wp-json\/wp\/v2\/pages\/12059\/revisions\/12065"}],"wp:attachment":[{"href":"https:\/\/www.mobilityinstitute.es\/ca\/wp-json\/wp\/v2\/media?parent=12059"}],"wp:term":[{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.mobilityinstitute.es\/ca\/wp-json\/wp\/v2\/yst_prominent_words?post=12059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}