{"id":8206,"date":"2021-07-15T12:47:01","date_gmt":"2021-07-15T10:47:01","guid":{"rendered":"https:\/\/www.mobilityinstitute.es\/?page_id=8206"},"modified":"2021-07-15T23:11:53","modified_gmt":"2021-07-15T21:11:53","slug":"mobility-talks-mobilitat-dades-per-prendre-decisions-juliol-2021","status":"publish","type":"page","link":"https:\/\/www.mobilityinstitute.es\/ca\/mobility-talks-mobilitat-dades-per-prendre-decisions-juliol-2021\/","title":{"rendered":"Mobility Talks &#8211; Dades per prendre decisions (Juliol 2021)"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><p>Gr\u00e0cies a les noves tecnologies, <strong>el sector de la mobilitat gestiona en l&#8217;actualitat un enorme volum de dades.<\/strong> D&#8217;una banda, aquesta informaci\u00f3 resulta molt rellevant en l&#8217;an\u00e0lisi dels principals par\u00e0metres de la mobilitat. No obstant aix\u00f2, d&#8217;altra banda, planteja una gran pregunta: <strong>quines dades generen realment valor i quins s\u00f3n nom\u00e9s &#8220;soroll&#8221;?<\/strong><\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"border-color:#ffffff;border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-2\"><p>Des del Mobility Institute hem organitzat una sessi\u00f3 per analitzar les \u00faltimes tend\u00e8ncies en la gesti\u00f3 de les dades en el sector de la mobilitat, amb la pres\u00e8ncia de <strong>Ricardo Herranz,<\/strong> CEO a Nommon; <strong>Carles Casas,<\/strong> director de Planificaci\u00f3 Estrat\u00e8gica i Prospectiva a Ferrocarrils de la Generalitat de Catalunya (FGC); <strong>Nuria Balogun,<\/strong> Business Design Manager al RACC, i <strong>Llu\u00eds Alegre,<\/strong> director de l&#8217;\u00c0rea de Mobilitat a l&#8217;Autoritat del Transport Metropolit\u00e0 (ATM).<\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"border-color:#ffffff;border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-3\"><p>La trobada s&#8217;ha celebrat a <strong>CASA SEAT de Barcelona<\/strong> on hem tingut p\u00fablic presencial, encara redu\u00eft per les limitacions de la COVID. Tamb\u00e9 s&#8217;ha transm\u00e8s en directe per via <em>streaming<\/em> a tots els usuaris inscrits. El debat ha estat moderat pel director de l&#8217;\u00c0rea de Mobilitat del RACC, <strong>Cristian Bardaj\u00ed.<\/strong><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:4px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"border-color:#ffffff;border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-4\"><p>A continuaci\u00f3 podeu accedir al <strong>V\u00cdDEO DEL WEBINAR:<\/strong><\/p>\n<p>(Disponible \u00fanicament per a usuaris registrats)<\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:4px;margin-bottom:4px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"border-color:#ffffff;border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-first\" style=\"width:16.666666666667%;width:calc(16.666666666667% - ( ( 4% + 4% ) * 0.16666666666667 ) );margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_2_3 2_3 fusion-two-third\" style=\"width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% + 4% ) * 0.66666666666667 ) );margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-5\">\n<\/div><div class=\"fusion-text fusion-text-6\">\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-last\" style=\"width:16.666666666667%;width:calc(16.666666666667% - ( ( 4% + 4% ) * 0.16666666666667 ) );margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-first\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% + 4% ) * 0.33333333333333 ) );margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_3 1_3 fusion-one-third\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% + 4% ) * 0.33333333333333 ) );margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-7\">\n<div class=\"fusion-login-box fusion-login-box-1 fusion-login-box-login fusion-login-align-center fusion-login-field-layout-stacked\"><style type=\"text\/css\">.fusion-login-box-1 .fusion-login-heading{color:#000;}.fusion-login-box-1 .fusion-login-caption{color:#fff;}.fusion-login-box-1 a{color:rgb(160, 206, 78);}<\/style><form class=\"fusion-login-form\" style=\"background-color:rgba(0,0,0,0);padding:0;\" name=\"loginform\" id=\"loginform\" method=\"post\" action=\"https:\/\/www.mobilityinstitute.es\/wp-login.php\"><div class=\"fusion-login-fields\"><div class=\"fusion-login-input-wrapper\"><label class=\"fusion-hidden-content\" for=\"user_login-1\">Nom d&#039;usuari o correu electr\u00f2nic<\/label><input type=\"text\" name=\"log\" placeholder=\"Nom d&#039;usuari o correu electr\u00f2nic\" value=\"\" size=\"20\" class=\"fusion-login-username input-text\" id=\"user_login-1\" \/><\/div><div class=\"fusion-login-input-wrapper\"><label class=\"fusion-hidden-content\" for=\"user_pass-1\">Clau<\/label><input type=\"password\" name=\"pwd\" placeholder=\"Clau\" value=\"\" size=\"20\" class=\"fusion-login-password input-text\" id=\"user_pass-1\" \/><\/div><\/div><div class=\"fusion-login-additional-content\"><div class=\"fusion-login-submit-wrapper\"><button class=\"fusion-login-button fusion-button button-default fusion-button-default-size fusion-login-button-no-fullwidth\" type=\"submit\" name=\"wp-submit\">Accedir<\/button><input type=\"hidden\" name=\"user-cookie\" value=\"1\" \/><input type=\"hidden\" name=\"redirect_to\" value=\"https:\/\/www.mobilityinstitute.es\/ca\/wp-json\/wp\/v2\/pages\/8206\" \/><input type=\"hidden\" name=\"fusion_login_box\" value=\"true\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/ca\/wp-json\/wp\/v2\/pages\/8206\" \/><span class=\"fusion-login-nonce\" style=\"display:none;\"><\/span><\/div><div class=\"fusion-login-links\"><a class=\"fusion-login-lost-passowrd\" target=\"_self\" href=\"https:\/\/www.mobilityinstitute.es\/resetear-contrasena\/\">No recordes la teva clau?<\/a><\/div><\/div><\/form><\/div>\n\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% + 4% ) * 0.33333333333333 ) );margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;border-width: 1px 1px 1px 1px;border-color:#000000;border-style:solid;padding: 0px 0px 0px 0px;\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:4px;margin-bottom:4px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"border-color:#ffffff;border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-8\"><p style=\"padding-left: 40px;\">Algunes de les reflexions dels convidats que han participat en aquesta trobada s\u00f3n:<\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:15px;margin-bottom:4px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"border-color:#ffffff;border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_5 1_5 fusion-one-fifth fusion-column-first\" style=\"width:20%;width:calc(20% - ( ( 4% ) * 0.2 ) );margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"border-color:#ffffff;border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"293\" height=\"293\" title=\"RicardoHerranz-OK\" src=\"https:\/\/www.mobilityinstitute.es\/wp-content\/uploads\/2021\/07\/www.mobilityinstitute.es-ricardoherranz-ok.jpg\" data-orig-src=\"https:\/\/www.mobilityinstitute.es\/wp-content\/uploads\/2021\/07\/www.mobilityinstitute.es-ricardoherranz-ok.jpg\" alt class=\"lazyload img-responsive wp-image-8186\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27293%27%20height%3D%27293%27%20viewBox%3D%270%200%20293%20293%27%3E%3Crect%20width%3D%27293%27%20height%3D%27293%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.mobilityinstitute.es\/wp-content\/uploads\/2021\/07\/www.mobilityinstitute.es-ricardoherranz-ok-200x200.jpg 200w, https:\/\/www.mobilityinstitute.es\/wp-content\/uploads\/2021\/07\/www.mobilityinstitute.es-ricardoherranz-ok.jpg 293w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 293px\" \/><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_4_5 4_5 fusion-four-fifth fusion-column-last\" style=\"width:80%;width:calc(80% - ( ( 4% ) * 0.8 ) );margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:5px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"border-color:#ffffff;border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-9\"><ul>\n<li><em>&#8220;Dins l&#8217;entorn de canvi radical que viu el sector de la mobilitat, hi ha la necessitat de dades, models i eines d&#8217;ajuda a la decisi\u00f3, que permetin entendre, planificar i gestionar les pol\u00edtiques, infraestructures i serveis.&#8221;<\/em><\/li>\n<li><em>&#8220;El principal <\/em>gap<em> en els projectes de planificaci\u00f3 de transport \u00e9s la informaci\u00f3 de demanda. Tradicionalment, s&#8217;ha recollit mitjan\u00e7ant enquestes de mobilitat, per\u00f2 avui resulten cares, lentes i no sempre s&#8217;actualitzen amb la freq\u00fc\u00e8ncia necess\u00e0ria. Aqu\u00ed \u00e9s on el <\/em>Big Data<em> pot ajudar: tecnologies que permeten recollir informaci\u00f3 sobre el moviment de persones, vehicles i mercaderies.&#8221;<\/em><\/li>\n<li><em>&#8220;Els dos usos principals del <\/em>Big Data<em> en aquest \u00e0mbit serien l&#8217;anal\u00edtica descriptiva (monitorar qu\u00e8 est\u00e0 passant per fer un diagn\u00f2stic de la situaci\u00f3, identificar tend\u00e8ncies o avaluar l&#8217;impacte de pol\u00edtiques p\u00fabliques) i l&#8217;alimentaci\u00f3 de models predictius com a eines d&#8217;ajuda a la decisi\u00f3&#8221;.<\/em><\/li>\n<li><em>&#8220;La preocupaci\u00f3 dels usuaris per la privacitat de les dades dels seus tel\u00e8fons m\u00f2bils \u00e9s leg\u00edtima, tot i que es d\u00f3na una certa paradoxa entre aquesta retic\u00e8ncia i la seva demanda de m\u00e9s informaci\u00f3 sobre la presa p\u00fablica de decisions. La resposta es troba en la legislaci\u00f3 sobre protecci\u00f3 de dades i la normativa europea \u00e9s probablement la m\u00e9s garantista del m\u00f3n.&#8221;<\/em><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><strong>Ricardo Herranz, CEO a Nommon<\/strong><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator\" style=\"margin-left: auto;margin-right: auto;width:100%;max-width:80%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:#8bc34a;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion_builder_column_inner_4_5 4_5 fusion-four-fifth fusion-column-first\" style=\"width:80%;width:calc(80% - ( ( 4% ) * 0.8 ) );margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:5px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"border-color:#ffffff;border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-10\"><ul>\n<li><em>&#8220;El bon \u00fas de les dades \u00e9s fonamental tant en la relaci\u00f3 amb l&#8217;usuari, que cada vegada ens exigeix major robustesa i fiabilitat en el servei, com en la gesti\u00f3 di\u00e0ria de les operacions. Treballem sobre tres vectors: usuaris, treballadors i la pr\u00f2pia empresa, que s\u00f3n alhora origen i destinaci\u00f3 de les dades. En aquest sentit, un \u00fas intel\u00b7ligent de les dades pot millorar l&#8217;experi\u00e8ncia tant dels empleats com del client.&#8221;<\/em><\/li>\n<li><em>&#8220;La gesti\u00f3 de dades ha de servir per millorar els processos interns, a partir d&#8217;un processament en temps real. En alguns casos, la seva aplicaci\u00f3 ser\u00e0 visible per als usuaris (per exemple, la informaci\u00f3 sobre l&#8217;ocupaci\u00f3 de trens); en uns altres, no ho ser\u00e0 directament (el control de l\u00ednies per anticipar avaries i actuar abans que es produeixi la fallada, o decisions operatives com el refor\u00e7 del servei si es detecta un increment de passatgers).&#8221;<\/em><\/li>\n<li><em>&#8220;Treballem des d&#8217;un enfocament de maximitzar la transpar\u00e8ncia dins dels l\u00edmits de la legislaci\u00f3. No es pot generar valor i riquesa des de l&#8217;enfocament tradicional de fer-ho tot dins de casa. Fa temps que estem trencant aquest paradigma. Perqu\u00e8 les dades contribueixin a generar valor han de posar-se a la disposici\u00f3 de la societat de la forma m\u00e9s oberta possible.&#8221;<\/em><\/li>\n<\/ul>\n<p style=\"text-align: right;\"><strong>Carles Casas, director de Planificaci\u00f3 Estrat\u00e8gica i Prospectiva a Ferrocarrils de la Generalitat de Catalunya (FGC) <\/strong><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion_builder_column_inner_1_5 1_5 fusion-one-fifth fusion-column-last\" style=\"width:20%;width:calc(20% - ( ( 4% ) * 0.2 ) );margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-image: linear-gradient(180deg, #ffffff 0%,#ffffff 100%);background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;background-color:#ffffff;padding: 0px 0px 0px 0px;\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"border-color:#ffffff;border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"298\" height=\"298\" title=\"CarlesCasas-OK-OK\" src=\"https:\/\/www.mobilityinstitute.es\/wp-content\/uploads\/2021\/07\/www.mobilityinstitute.es-carlescasas-ok-ok.jpg\" data-orig-src=\"https:\/\/www.mobilityinstitute.es\/wp-content\/uploads\/2021\/07\/www.mobilityinstitute.es-carlescasas-ok-ok.jpg\" alt class=\"lazyload img-responsive wp-image-8189\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27298%27%20height%3D%27298%27%20viewBox%3D%270%200%20298%20298%27%3E%3Crect%20width%3D%27298%27%20height%3D%27298%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.mobilityinstitute.es\/wp-content\/uploads\/2021\/07\/www.mobilityinstitute.es-carlescasas-ok-ok-200x200.jpg 200w, https:\/\/www.mobilityinstitute.es\/wp-content\/uploads\/2021\/07\/www.mobilityinstitute.es-carlescasas-ok-ok.jpg 298w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 298px\" \/><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator\" style=\"margin-left: auto;margin-right: auto;width:100%;max-width:80%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:#8bc34a;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-4 fusion_builder_column_inner_1_5 1_5 fusion-one-fifth fusion-column-first\" style=\"width:20%;width:calc(20% - ( ( 4% ) * 0.2 ) );margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"border-color:#ffffff;border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"294\" height=\"295\" title=\"NuriaBagolun-OK\" src=\"https:\/\/www.mobilityinstitute.es\/wp-content\/uploads\/2021\/07\/www.mobilityinstitute.es-nuriabagolun-ok.jpg\" data-orig-src=\"https:\/\/www.mobilityinstitute.es\/wp-content\/uploads\/2021\/07\/www.mobilityinstitute.es-nuriabagolun-ok.jpg\" alt class=\"lazyload img-responsive wp-image-8183\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27294%27%20height%3D%27295%27%20viewBox%3D%270%200%20294%20295%27%3E%3Crect%20width%3D%27294%27%20height%3D%27295%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.mobilityinstitute.es\/wp-content\/uploads\/2021\/07\/www.mobilityinstitute.es-nuriabagolun-ok-200x201.jpg 200w, https:\/\/www.mobilityinstitute.es\/wp-content\/uploads\/2021\/07\/www.mobilityinstitute.es-nuriabagolun-ok.jpg 294w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 294px\" \/><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-5 fusion_builder_column_inner_4_5 4_5 fusion-four-fifth fusion-column-last\" style=\"width:80%;width:calc(80% - ( ( 4% ) * 0.8 ) );margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:5px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"border-color:#ffffff;border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-11\"><ul>\n<li><em>&#8220;Vivim una \u00e8poca d&#8217;incertesa i la mobilitat \u00e9s un sector notablement canviant. La nostra proposta de valor s&#8217;orienta a ajudar a la presa de decisions de negoci basades en dades reals i objectives.&#8221;<\/em><\/li>\n<li><em>&#8220;L&#8217;eina que utilitzem per a objetivizar dades \u00e9s un <\/em>dashboard<em> de mobilitat compartida amb el qual hem analitzat, per exemple, l&#8217;\u00fas dels serveis de <\/em>motosharing<em> a Barcelona i Madrid.&#8221;<\/em><\/li>\n<li><em>&#8220;La creaci\u00f3 de valor seguiria la seg\u00fcent seq\u00fc\u00e8ncia: recopilaci\u00f3 inicial de dades, la seva transformaci\u00f3 en coneixement, la transformaci\u00f3 d&#8217;aquest coneixement en insights (dades objectives accionables que permeten crear nous serveis, models de negoci i iniciatives) i la generaci\u00f3 d&#8217;impacte a trav\u00e9s d&#8217;aquests insights. En definitiva, passem de la gesti\u00f3 de dades a la generaci\u00f3 d&#8217;impacte en la societat.&#8221;<\/em><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><strong>Nuria Balogun, Business Design Manager al RACC<\/strong><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator\" style=\"margin-left: auto;margin-right: auto;width:100%;max-width:80%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:#8bc34a;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-6 fusion_builder_column_inner_4_5 4_5 fusion-four-fifth fusion-column-first\" style=\"width:80%;width:calc(80% - ( ( 4% ) * 0.8 ) );margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:5px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"border-color:#ffffff;border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-12\"><ul>\n<li><em>&#8220;L&#8217;organitzaci\u00f3 administrativa de la mobilitat procedeix en gran part de la gesti\u00f3 del transport, la qual cosa ha comportat una certa rigidesa. L&#8217;aparici\u00f3 de la digitalitzaci\u00f3 i de noves necessitats sobre les persones ha provocat un canvi profund, en el qual la gesti\u00f3 de dades juga un paper fonamental: ha de dirigir-se sempre a frenar el canvi clim\u00e0tic, reduir la contaminaci\u00f3 a les ciutats, afavorir la salut de les persones, contribuir a un entorn m\u00e9s inclusiu, etc. Si la gesti\u00f3 de dades gener\u00e9s noves barreres i desigualtats seria un frac\u00e0s.&#8221;<\/em><\/li>\n<li><em>&#8220;A l&#8217;ATM vam plantejar fa uns dos anys una reflexi\u00f3 sobre el desenvolupament de la digitalitzaci\u00f3 en l&#8217;\u00e0mbit de la mobilitat, a partir de tres eixos: noves eines basades en dades; nous serveis i pol\u00edtiques de gesti\u00f3 i planificaci\u00f3, i mecanismes de col\u00b7laboraci\u00f3 amb el sector privat i la ciutadania. S\u00f3n tres l\u00ednies complement\u00e0ries, en les quals les dades s\u00f3n un instrument, una eina per poder treballar.&#8221;<\/em><\/li>\n<li><em>&#8220;La digitalitzaci\u00f3 \u00e9s avui una necessitat per a les administracions, que ajuda a prioritzar els seus projectes. Entre els projectes que desenvolupem actualment a l&#8217;ATM destaca una iniciativa orientada a cobrir tot el territori: un projecte molt complex i ambici\u00f3s de gesti\u00f3 de dades per poder arribar a petits municipis.&#8221;<\/em><\/li>\n<\/ul>\n<p style=\"text-align: right;\"><strong>Llu\u00eds Alegre, director de l&#8217;\u00c0rea de Mobilitat a l&#8217;Autoritat de Transport Metropolit\u00e0 (ATM)<\/strong><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-7 fusion_builder_column_inner_1_5 1_5 fusion-one-fifth fusion-column-last\" style=\"width:20%;width:calc(20% - ( ( 4% ) * 0.2 ) );margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-image: linear-gradient(180deg, #ffffff 0%,#ffffff 100%);background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;background-color:#ffffff;padding: 0px 0px 0px 0px;\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;width:100%;\"><div class=\"fusion-separator-border sep-double\" style=\"border-color:#ffffff;border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><img decoding=\"async\" width=\"299\" height=\"292\" title=\"LluisAlegre-OK\" src=\"https:\/\/www.mobilityinstitute.es\/wp-content\/uploads\/2021\/07\/www.mobilityinstitute.es-lluisalegre-ok.jpg\" data-orig-src=\"https:\/\/www.mobilityinstitute.es\/wp-content\/uploads\/2021\/07\/www.mobilityinstitute.es-lluisalegre-ok.jpg\" alt class=\"lazyload img-responsive wp-image-8180\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27299%27%20height%3D%27292%27%20viewBox%3D%270%200%20299%20292%27%3E%3Crect%20width%3D%27299%27%20height%3D%27292%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.mobilityinstitute.es\/wp-content\/uploads\/2021\/07\/www.mobilityinstitute.es-lluisalegre-ok-200x195.jpg 200w, https:\/\/www.mobilityinstitute.es\/wp-content\/uploads\/2021\/07\/www.mobilityinstitute.es-lluisalegre-ok.jpg 299w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 299px\" \/><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator\" style=\"margin-left: auto;margin-right: auto;width:100%;max-width:80%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:#8bc34a;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":315,"featured_media":0,"parent":0,"menu_order":81,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yst_prominent_words":[370],"class_list":["post-8206","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.mobilityinstitute.es\/ca\/wp-json\/wp\/v2\/pages\/8206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mobilityinstitute.es\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mobilityinstitute.es\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mobilityinstitute.es\/ca\/wp-json\/wp\/v2\/users\/315"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mobilityinstitute.es\/ca\/wp-json\/wp\/v2\/comments?post=8206"}],"version-history":[{"count":0,"href":"https:\/\/www.mobilityinstitute.es\/ca\/wp-json\/wp\/v2\/pages\/8206\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.mobilityinstitute.es\/ca\/wp-json\/wp\/v2\/media?parent=8206"}],"wp:term":[{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.mobilityinstitute.es\/ca\/wp-json\/wp\/v2\/yst_prominent_words?post=8206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}