This article explores emerging trends within the transportation ecosystem and provides a framework for thinking about how digitization and new asset models could challenge existing business models. Along the way, it offers critical guidance to help both industry incumbents and new entrants determine where to place bets in the future of mobility. For those whose livelihoods depend on moving goods, the landscape is challenging, but it may also be a fertile field for the kind of leading-edge thinking that can turn complexity into opportunity.



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