As global consumers start to critically evaluate advanced vehicle technologies and whether they are willing to pay for them, utopian visions of future mobility systems may not be as close as we thought, leaving OEMs in the precarious position of needing to push forward on costly R&D programs with little assurance of ROI.
In this article, we look at four automotive trends that are foundational to the future of mobility vehicle autonomy, electrification, connectivity, and shared transportation through a global consumer lens. Our overall takeaway: Significant challenges remain that may be overlooked by industry players so focused on developing the technology that they forget to ask whether anyone will use it.
