Since the first personal auto insurance policy was written over a century ago, the basic insurance model hasn’t changed much: Policies are typically written on a vehicle-byvehicle basis, protecting the owner and driver if the vehicle is involved in a collision, stolen, or otherwise damaged.
Now, the future of mobility looks poised to upend that model and change nearly everything about auto insurance: who the customers are, what products they demand, and how to market to them. Indeed, as ridesharing, carsharing, and autonomous vehicles increasingly replace traditional models of automotive transportation, insurers may have to rethink their role in the mobility ecosystem and their relationship to drivers, owners, and vehicles.
With the emergence of a fundamentally different future mobility ecosystem, insurers have an opportunity to shape the auto insurance markets of tomorrow.
