One way that companies are meeting this challenge is by integrating advanced digital technologies into the buying process and automotive companies are no exception.
Many automotive manufacturers and dealers in the United States are making significant investments in a variety of consumer-focused digital technologies, ranging from table-based product guides to virtual reality (VR) enabled applications with an eye to increasing customer engagement on the showroom floor.
The intent is to update and improve a sales process that has not changed for the better part of a century. But which digital investments will yield the most significant returns?
