This article highlights the immediate need to shift from a model focused on products (the vehicle) to one built on mobility experiences. Most importantly, it helps dealers and automotive original equipment manufacturers (OEMs) think about how to address several key questions:
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- In a world of carsharing and autonomous vehicles, what experiences do consumers expect, and what are the manufacturer’s and retailer’s roles in the future ecosystem?
- What are the critical capabilities that today’s automotive retailers must develop to evolve their business for the long term?
- What concrete actions should OEMs and dealers take today to lay the foundation for the strategies of the future?
