With a new pool of providers and a range of different options, what could persuade us to hand over the keys and step into the world of a new mobility?
Although wide scale deployment of new mobility services may not yet be possible outside populated areas, in big cities and their surrounding neighborhoods, a new mobility paradigm appears to be emerging. It is expected to come from changes in consumer behavior and perceptions, and from technological innovations in autonomous driving, electrification, connectivity and shared mobility.
This evolving field is rich with opportunities, but also rife with challenges for both public authorities and private businesses: a crucial step these stakeholders can take at this moment is to listen closely to the views of the public.
This research is based on a study, conducted in collaboration with external research agency SWG, aimed at investigating perceptions among European citizens of the ongoing transformation of the urban mobility sector. Research focused on the main changes in individuals’ attitudes and behaviors, with analysis of the most significant trends and their disruptive effects on the mobility market.
