Frictionless, automated, personalized travel on demand—that’s the dream of the future of mobility. And the future mobility ecosystem’s various elements are coalescing to realize that dream sooner than expected, which means that incumbents and disruptors need to move at top speed to get on board.
Given this dynamic and changing environment, many questions remain:
- How quickly will the future arrive, and how sweeping will the changes be?
- What will the new ecosystem look like, and how will it operate?
- Where will value be created and captured?
- How should an organization transform its strategy,business model, product portfolio, and capabilities to succeed?
This paper aims to advance the collective thinking around answering these questions. It extends our initial perspectives and incorporates new insights and analyses gained from an extensive and ongoing dialogue with most of the key players driving these changes. Ultimately, we hope this article provides a roadmap of sorts, helping stakeholders determine where to play and how to win.
